Embrace Your Business Role Without losing Who You Are
Thrive without sacrificing your authenticity
If you are ready to go from surviving to thriving I have 3 December coaching spots open—apply for a free 60-minute session, and let’s explore what’s next for your business growth.
One of the biggest challenges I see with solopreneurs is not identifying as CEOs of their businesses.
They’re coaches, artists, practitioners, therapists, makers—focused on their craft, their clients, and their creativity. But here’s the hard truth: if you don’t think like a CEO/entrepreneur, it’s going to be hard for your business to thrive in the way you want it to.
I get it because this was me too. For the longest time I felt as reluctance to call myself and entrepreneur, or to own the fact that I am running my business.
It caused me grief because I felt I was being disloyal to the very people I serve.
Just like you I am driven by purpose, by wanting to help people or make something beautiful. I didn’t become a business owner to stare at spreadsheets, worry about cash flow, or make decisions about profit margins. So those things felt like they belonged in a different world.
But that thinking—that you are here to coach, create, or practice, and that the “business stuff” is something else, separate to you and the work—is holding you back.
What happened to me is that I started to feel stuck in the day-to-day grind:
Underpricing because it felt icky or wrong to charge more.
Avoiding selling my services because it didn’t feel “authentic.”
Over-delivering to my clients because you want to prove I was worthy.
It was perpetually ground hog day, and I got really, really burnt out.
My problem was that I was stuck in a service mindset, instead of an entrepreneurial one. I was working in my business, but never on my business.
But here was the shift:
You can think like an entrepreneur without losing your authenticity or integrity.
In fact, thinking like an entrepreneur will enable you to help more people, not less.
It will elevate what you do and it will give you more bandwidth to do your best work.
Thinking like a CEO or entrepreneur doesn’t mean you have to become some ruthless, profit-at-all-costs type. It means stepping into the role of leader, of being the architect of your own business. It means taking control of your time, your pricing, and your vision. And here’s the magic: when you start doing that, everything in your business starts to feel easier.
CEOs make decisions with a long-term vision in mind. They set boundaries. They understand that their time and energy are resources, just like money. They don’t apologize for valuing themselves or their work.
What could that look like for you?
Pricing your services based on what you need to sustain your business, not based on what you think people will pay.
Stepping into sales with confidence, knowing that the right clients will align with your value.
Setting boundaries so that you can deliver quality work without burning out.
This isn’t about becoming corporate or losing the soul of your work. It’s about stepping up as the leader your business needs you to be. Because if you don’t treat your business like a business, no one else will.
When you embrace the identity of an entrepreneur, you stop seeing things like marketing, sales, and pricing as separate to what you do, but integral to you doing your best work. They become tools that allow you to do more of what you love, to help more people, to make a bigger impact.
You’re not just a coach, artist, or maker. You’re a CEO. Own it.