Pre-order The Reluctant Capitalist
The Reluctant Capitalist is a book for people building businesses inside a system they don’t fully subscribe to.
It’s about making money without losing yourself in the process.
About navigating the tension between profit and purpose.
About creating work that sustains you—and contributes to something better—without replicating the very dynamics you’re trying to move away from.
If you’ve ever felt the pull between earning well and doing things differently, this book gives you language, structure, and a way forward.
What people are saying about The Reluctant Capitalist:
“For the sole proprietor, the micro-business owner, and the planetary steward: this is a must-read. It is your permission slip to stop forcing your work into structures that were never meant to support your humanity, and instead, start building a business that is truly resourced and aligned with the world you wish to see.”
“This book puts forward a very thoughtful ecosystem and framework for solopreneurs who want to do good work, not replicate harmful systems, and make money all the while.”
“This was exactly what I needed to hear when I wanted to flip the table and burn the whole system down. Now I think my role is to help erode and rebuild. It reminded me that there are a lot of us who feel this way and made me feel a lot less alone.”
As a thank you for being a part of this early momentum, when you pre-order I’ll add you to the guest list for my October virtual summit:
Make money, make change
This will be a space to go deeper into the ideas behind the book, in conversation with others who are also building differently.
Once you’ve pre-ordered, you can upload your receipt via this simple form and I’ll add you to the guest list. Full details for the summit will follow.
This is what it looks like to work inside a system without quietly complying with it.
To use what exists—consciously, deliberately—and redirect the impact where we can.
Reluctantly. But strategically.
1.Pre-order The Reluctant Capitalist
→ Barnes and Noble
→ Amazon
→ Bookshop.org
→ Waterstones
Upload your receipt and secure your place at the summit
→ Using this form
Thank you for being part of this.
Marisa